UX and UI 101: Differentiation Between the TwoSome people find it hard to differentiate between user interface (UI) and user experience (UX). Well, I guess it is due to the fact that…Nov 1, 2020Nov 1, 2020
UX is important, or is it? A UX case study — The Downfall of Toys R UsToys R Us filed for bankruptcy in September 2017 after years of slumping sales and piled-up debts (Bolton et al., 2019). As the former…Oct 2, 2020Oct 2, 2020